Context
Over the past years the interest in technology has grown exponentially and there is an increased demand for programmers and developers. Computational thinking is bound to become the skill of the future and technological innovation is an important theme for Dutch leading supermarket Albert Heijn.

Challenge
Introduce Dutch children (and their parents) to computational thinking through a playful tech and science driven loyalty campaign.

Execution 
To introduce children into the world of tech and science we’ve created Techie; an augmented robot that comes to life after scanning one of the collectable AR-cards. With these cards they can unlock various moves for Techie and in the programming module they can combine these moves in order to create their own mind-blowing stories and adventures and share it with friends and family. (visual)

Techie is also the star of his own Youtube trilogy, a nation-wide advertising campaign and he appears across the internet as children can share their own programmed AR-stories. Techie is also incorporated in educational programs for Dutch primary schools. (visual)