Context
Financial services provider APG group is a leading organization in the Dutch pension field, but hardly known amongst the participants that they are servicing as APG performs its activities on behalf of (pension) funds and employers. Moreover, the annual report of APG is a document that does not typically appeal to the public.

Challenge
Communicate about APG and its activities to the public in an appealing and inspiring way.

Execution 
With launching an annual report specifically meant for the public, called ‘The world behind your financial future’, APG welcomes the participants into the world of APG Parts of the report can be brought to life with AR, such as APG’s CEO Gerard van Olphen standing on your table and welcoming you personally, or an AR visualisation of the customer journey.