Strengthen loyalty campaigns through digital experiences

Albert Heijn – Multiple

2016 - Now

Challenge

How can we innovate Albert Heijn’s traditional and beloved loyalty campaigns through new channels in order to optimize brand loyalty and eventually increase turnover?

Insight

A digital experience can enhance the collecting incentive and strengthen the campaign’s social components.

Idea

An app that is connected to physical carriers let’s kids explore a wide variety of theme’s in a fun and playful way.

Results

+/- 1.3 million downloads
(nr 1 in app stores)
Significant increase of turnover
Multiple awards (national &international)
Sold IP international (i.a. Spain,Portugal)

Responsible

Jip Samhoud

Learn more about the strategy direction of this case, ask Jip Samhoud! mail: j.samhoud@samhoud.com

Marijn Korver

Learn more about the creative direction of this case, ask Marijn Korver! mail: rijn@samhoud.com

Tijmen van Rooijen

Learn more about the concept of this case, ask Tijmen van Rooijen! mail: t.vanrooijen@samhoudmedia.com