Promote a sci-fi exhibition in a futuristic sci-fi way

Kunsthal Rotterdam

2019

Challenge

How can we promote the Kunsthal exhibition ‘Science Fiction: A Journey into the Unknown’ in a way that suits the exhibition?

Insight

Through innovation, an ordinary tram ride in Rotterdam can transform into a sci-fi themed journey into the unknown.

Idea

In collaboration with public transport company RET a Rotterdam tram was reconstructed and transformed into an ‘augmented reality tram’ which surprises people with extraterrestrial objects during their daily commute. The unsuspecting travelers presume that they witness an ordinary window, but in reality they look at a screen that displays otherworldly scenes through augmented reality. A UFO attacking the tram, an alien crawling over the window or an astronaut lost in Rotterdam? It is possible in this futuristic tram.

Results

The promotional video gained an organic reach of 100K+ views Mentioned in media as Algemeen Dagblad, Metro, Adformatie

Responsible

Pieter Siekerman

Learn more about the development of this case, ask Pieter Siekerman! mail: p.siekerman@samhoudmedia.com

Milou Kwee

Learn more about the management of this case, ask Milou Kwee! mail: m.kwee@samhoudmedia.com

Jennis Jongerius

Learn more about the concepting of this case, ask Jennis Jongerius! mail: j.jongerius@samhoudmedia.com